Q3 2024: Top 5 Beauty Retail Apps on Unified Platform in Ireland

In the third quarter of 2024, the beauty retail sector in Ireland saw varied performances across its top applications, as reported by Sensor Tower. These insights provide a closer look at user engagement and download trends for the leading apps on a unified platform.

Boots Ireland maintained a steady stream of weekly downloads, peaking at around 4.8K in mid-August, before settling around 4.3K by the end of September. The app's weekly active users consistently hovered above 100K, with a slight uptick reaching nearly 110K in mid-September.

For LOOKFANTASTIC: Beauty & Makeup, the downloads were relatively stable, ranging from 1.2K to slightly above 2K throughout the quarter. Active users displayed a gradual decline, starting at 12.3K and dipping to just above 10K by mid-September, before closing the quarter at approximately 10.9K.

The CHARLOTTE TILBURY app experienced a significant drop in downloads from an initial peak of nearly 7K in early July to just over 600 by the end of September. Correspondingly, active users decreased from 8.9K to about 6.2K over the same period.

The Perfume Shop – TPS App saw a rising trend in downloads, particularly in September, where they climbed from under 1K to a peak of 1.9K before ending the quarter at 897. Active users mirrored this trend, increasing from around 2.5K to a peak of 3.9K in mid-September, with a slight decrease to 3.1K by the end of the month.

Finally, Rituals Home & Body Cosmetics showed a noteworthy spike in downloads at the beginning of September, reaching 2.6K, before reverting to its usual range of 400-800. The app's active users peaked at 4.5K during the same period, closing the quarter with a modest increase to 3.3K.

These data points reflect the dynamic nature of the beauty retail app market in Ireland, with each app displaying unique trends in user engagement and downloads. For more detailed insights, Sensor Tower remains a valuable resource.